Doctoral Research
Strategic decision-making and business model adaptation in sustainability transitions
My doctoral research focuses on strategic decision-making and business model adaptation in sustainability-oriented transformation contexts.
I am particularly interested in how small and medium-sized enterprises adapt circular and sustainability-oriented business models under techno-economic and organizational constraints. The research connects questions of circular economy, decarbonization, business model innovation, strategic decision-making, and SME transformation.
A current empirical extension focuses on SMEs in the Australian food sector and examines how firms navigate decarbonization-related transformation in practice. This extension is connected to the MSCA Staff Exchange project “SME5.0” and investigates how firms make strategic decisions related to decarbonization under context-specific constraints.
The project combines a focused systematic literature review with qualitative expert interviews. The literature review synthesizes existing knowledge on business model adaptation, circular and decarbonization-related transformation, and techno-economic constraints. The interview study focuses on concrete strategic decision episodes, business model adaptation, trade-offs, and scaling-related considerations.
Status: ongoing doctoral research
Research focus:
strategic decision-making
business model adaptation
circular economy
decarbonization
SME transformation
Empirical extension:
Australian food sector
Methods:
systematic literature review
qualitative expert interviews